Pricing

Real onboarding. Honest plans.

The AI RevOps director, priced like a tool you can actually keep. Plans from £299/mo. 90-day paid trial. Unlimited team members on every plan. Annual saves you two months. Every early-access customer gets hands-on onboarding from one of the three founders.

Pricing

Beta Access first. Then pick monthly or annual.

Every beta customer starts with a single upfront 90-day Beta Access fee — less than three months at full price. Long enough to see ICP convergence, drift caught, measurable ROI. After 90 days you pick monthly or annual at the rates below. Unlimited team members on every plan. No per-seat tax.

Step 1 · Beta access

90 days, paid once upfront.

One fee, pre-paid. No auto-renew during the trial. Your 90 days include hands-on onboarding, the full Recon stack (Brief, Scout, Pulse, MCP, Recon AI), and a measured-impact review at day 90.

Trial fee

From £499

Less than 3 months at full price

What 90 days looks like

  1. Week 1

    Connected. First brief generated. Pulse findings surfaced. Hands-on onboarding session with the team.

  2. Day 30

    ICP convergence. First measured Pulse fixes. Brief recommendations responded to.

  3. Day 90

    ROI receipt: what Recon caught, what it recovered, what the brief told you that you didn't already know. Pick monthly or annual to continue.

Step 2 · After the 90-day trial

Pick the plan that fits the team you’ve become.

You’ve already seen Recon work for 90 days. Now pick the post-trial plan. Annual saves you two months. No per-seat tax — unlimited team members on every plan.

Starter

£299/ mo

or £2,990/yr · save £598

90-day trial included

For solo operators running their own GTM.

  • Unlimited team members
  • All data sources: HubSpot, GA4, Google Ads, LinkedIn Ads, Meta Ads, Search Console
  • Live ICP intelligence + daily AI Brief
  • 17-class source classifier on every contact
  • Closed-loop verdict tracking on every recommendation
  • Scout experiments
  • Recon AI, your GTM analyst (Claude Sonnet 4.6)
  • Recon MCP, query from Claude / Cursor / Windsurf
  • Email support
Most popular

Team

£599/ mo

or £5,990/yr · save £1,198

90-day trial included

For B2B teams ready to operationalize.

  • Everything in Starter
  • Slack alerts on tier drift, emerging segments, off-ICP spend
  • HubSpot list sync (auto-maintain Tier 1, Tier 2 lists)
  • Scheduled Brief delivered weekly to your inbox
  • Target list export to Outreach, Salesloft, Apollo
  • Priority support

Consultant

£999/ mo

or £9,990/yr · save £1,998

90-day trial included

For agencies, fractional CROs, and RevOps consultancies.

  • Up to 5 client portals
  • White-labelled Briefs you can send to clients
  • Per-client onboarding workflow
  • Centralised billing across clients
  • Direct line to the team

Scale

£1,200/ mo

or £12,000/yr · save £2,400

90-day trial included

For ops-led organizations with governance needs.

  • Everything in Team
  • Multi-portal HubSpot + custom property/pipeline mapping
  • SSO + audit log + role-based controls
  • Custom data integrations
  • Dedicated onboarding + named CSM
  • DPA + sub-processor review

Questions

Frequently asked questions

Do I need to be on a specific HubSpot tier?

Recon works on Sales Hub Professional and above, plus Marketing Hub Professional and above. Free and Starter portals do not expose enough deal and engagement data for useful clustering.

Which data sources does Recon connect to?

Every plan connects to all of them: HubSpot, Apollo, GA4, Google Ads, LinkedIn Ads, Meta Ads, n8n webhooks, and CSV upload. Starter and Team get the same source breadth. Scale adds multi-portal HubSpot and custom data integrations.

How is pricing structured? Are there per-seat fees?

No per-seat fees on any plan. Every plan includes unlimited team members. Pricing scales with data sources, Scout experiments, governance features, and support level, not with how many people log in. Bring your whole RevOps, marketing, and exec team.

What is Recon AI?

Recon AI is the always-on GTM analyst built into the product. Think of it as the RevOps director you cannot afford to hire full-time. It ingests every system you connect (CRM, ads, analytics, billing), classifies every contact and account, recommends where to spend, where to cut, and which segments to push next, then tracks whether the calls you took actually moved revenue. Answers come back with citations to the underlying deals and accounts. Built on Anthropic Claude Sonnet 4.6 (the agent) and Haiku 4.5 (classification). Strip the models out and the product would not work.

What makes Recon different from HubSpot Breeze, Salesforce Einstein, or a GPT wrapper on top of my CRM?

The closed loop. Breeze and Einstein ship recommendations into a void and never check whether they worked. GPT wrappers are read-only chat boxes layered on CRM data. Recon is a pipeline (ingest, classify, derive, recommend, brief, track) and the recommendation_outcomes ledger turns every call into a 30/60/90-day verdict that sharpens the next one. Three properties stacked (CRM-native, AI-native, closed-loop) are what's never been combined in production until Recon. Native recon_* writeback to HubSpot is the last edge of the loop and ships next.

How long does onboarding take?

Connect HubSpot, hit go, and the initial backfill completes within a few hours for most portals. You will see a usable Brief dashboard the same day. Full ICP convergence takes 7 to 14 days as Recon learns from your win patterns.

Where is my data stored? Is Recon GDPR compliant?

All customer data is stored in Supabase EU (Frankfurt). Application processing runs on Vercel's EU region. AI inference (Anthropic Claude) is routed through EU regions where the model provider supports them, otherwise US, per the published sub-processor list. Recon is GDPR compliant by default. We sign DPAs with every paying customer.

What does Recon AI read, and will my data train a model?

Recon AI is built on Anthropic Claude. Your data is never used for model training. Anthropic processes prompts in EU regions where available and does not retain content for training. We can show you the audit log of every Recon AI call against your workspace.

Will Recon write back to my CRM?

Yes, opt-in. After you connect HubSpot you can enable writeback from /app/connect. Recon idempotently creates a small set of custom properties on your contact, company, and deal schemas (recon_tier, recon_fit, recon_segment, recon_last_synced) and PATCHes them after every scoring cycle. Switch it off any time and the existing values stay on your portal (we never delete on disable). The field-mapping disclosure on /app/connect lists every scope and matches the actual OAuth code line-for-line.

Can I cancel anytime?

Yes. Monthly plans are cancel-anytime. While Recon is in early access there is no annual lock-in. Annual contracts will be available at general availability with a discount.

What happens to my data if I cancel?

All workspace data is hard-deleted within 30 days of cancellation. You can request earlier deletion via support. Backups are purged on the same schedule.

How does the trial work?

Every beta customer starts with a single upfront 90-day Beta Access fee — paid once, less than three months at full price. No auto-renew during the trial. After 90 days you pick monthly or annual at the rates on the pricing page. Get on the early access list and we'll reach out within 48 hours to scope your trial.

How did you arrive at the cost-of-wrong-ICP figures on the homepage?

The calculator on the homepage uses your inputs for marketing spend, sales headcount, and tooling, multiplied by the share of pipeline that is off-ICP. We blend a loaded cost of around £130,000 per UK sales rep, an SDR and AE midpoint with employer NIC, benefits, OTE at plan, and ramp factored in. UK rep cost benchmarks come from Bluebird and Live Digital UK SaaS salary surveys 2025 and the Pavilion 2024 B2B SaaS Performance Metrics report. The 21% wasted marketing budget figure is from Forrester research on bad data and targeting. The 40 to 60% pipeline lost to no-decision figure is from Matthew Dixon's JOLT Effect research, 2022. The 67% quota-attainment uplift figure is from TOPO and Gartner sales analytics research. Adjust the slider to match your reality.

From the desk of Recon AI

Stop guessing who your best customers are.

Connect HubSpot. First brief lands within 48 hours, every recommendation cited to your real deals. Verdicts get tracked in the ledger. The model sharpens on your data, not someone else's.